Inspiring Sports Marketing
Oct 10, 2022
NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal
College football star Bijan Robinson, the University of Texas running back and Heisman Trophy hopeful, teamed up with with Austin agency Callen and local chef Joe Gentempo to launch >>
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Oct 07, 2022
Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem
In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World >>
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Oct 06, 2022
A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
The launch campaign for EA Sport’s FIFA 23 - the final version of its world-leading football game to be developed in harness with the game’s global governing body – >>
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Oct 05, 2022
NBA’s 2022/3 Season Return Is A Dream In ESPN ‘A Beautiful Time For Basketball’ Fantasy Campaign
US sports broadcaster and NBA media partner ESPN promoted its coverage of the upcoming 2022/3 basketball season with a 30-second TV commercial called ‘It’s A Beautiful Time For Basketball’ >>
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Oct 04, 2022
Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Mastercard literally took the game to new heights by setting a Guinness World Record for the ‘Highest Altitude Game of Football On A Parabolic Flight’ with a brand stunt >>
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Oct 04, 2022
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA >>
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Oct 03, 2022
NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season
The 2022/3 season marks the first opportunity for new NFL official wine partner E & J Gallo to use the tie-up as part of its strategy to ‘demystify wine >>
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Oct 03, 2022
Real Madrid Kit Partner Adidas Rolls Out ‘Odyssee Grandeza’ Anime To Celebrate 120th Anniversary
Spanish behemoth Real Madrid teamed up with its primary partner and kit supplier adidas to celebrate the club’s 120th anniversary and champion the passion of the fans through a >>
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Oct 03, 2022
Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
Nike’s ‘What Are You Working On’ online video series seeks to uncover the works in progress happening around the world as told through the lens of athletes who are >>
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Oct 01, 2022
Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event
Events discovery platform Skiddle activated its sponsorship of Skateboard GB with a participatory, consumer content focused campaign based around the ‘Skateboard GB x Skiddle Virtual Skate Championship’ which aimed >>
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