The start of December saw beer brand XXXX GOLD leverage Australia’s cricketing summer with an integrated campaign promoting its Classic Cricket Edition cans. The cans themselves, which feature a throwback styled Mr Fourex mascot (an iconic Queensland character), celebrate the beer brand’s lengthy association with Australian cricket and with the long, hot Aussie summer.… Continue reading XXXX Gold Launches Cricket Can Campaign To Celebrate An Australian Summer Of Cricket
Tag: XXXX Gold
XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
Leveraging its status as the official beer off the Queensland side, Lion brand XXX Gold has launched an on-pack and in-store campaign that sees its replace its famous red four Xs logo with famous Maroon State Of Origin victories. The initiatives aims to show the beer’s long-running support of the Queensland Maroons through a… Continue reading XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Being given a Baggy Green cap is an honour for all Australian cricketers and new Cricket Australia sponsor XXXX Gold is leveraging this iconic national symbol by introducing a tech-enabled ‘Goldie’ cap. The beer brand is activating its new Cricket Australia sponsorship with an internet-of-things style initiative that gives away Goldies to those who… Continue reading XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
