In the first week of November Portuguese Primeira Liga giants FC Porto promoted a new partnership with cryptocurrency brand Binance which introduced a new way to engage its fans through Porto Fan Tokens on the Binance Fan Token Platform. Linked to the red hot digital collectible/NFT trend, the multi-year tie-up with Binance – the… Continue reading FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
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Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX. The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
