eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’.  … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

ESPN Promotes College Football Playoff Coverage With ‘Who’s In’ Experiential Fan Initiative

Official broadcaster ESPN’s ongoing ‘Everything Matters’ season-long College Football Playoff campaign added an additional strand as the climax of the season approached with an experiential ‘Who’s In’ initiative offering a once-in-a-lifetime experience for four adventurous fans.   The four lucky fans were invited to live on top of a giant billboard erected in downtown San… Continue reading ESPN Promotes College Football Playoff Coverage With ‘Who’s In’ Experiential Fan Initiative