The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks new look and packaging. Led by the 23-year-old Atlanta Hawks point guard and the 20-year-old Minnesota Timberwolves shooting guard, the campaign was spearheaded by a… Continue reading Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
Tag: Minnesota Timberwolves
Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
The Minnesota Timberwolves unveiled a brand new campaign, called ‘Raised By Wolves’, on 23 December to unleash a new team attitude and generate buzz around the start of the 2020-21 season. The campaign was conceived and created by the team’s Minnesota-based creative and media agency of record Fallon in collaboration with Timberwolves executives, coaches… Continue reading Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
