Apr 16, 2013
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
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Feb 22, 2013
MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards
Last month we analysed MasterCard’s ‘Priceless Remakes’ campaign which fronted its BRIT Awards 2013 sponsorship activity and this week saw the culmination of the project during the 20 February >>
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Feb 21, 2013
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The >>
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Feb 11, 2013
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, >>
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Jan 29, 2013
Blossom Hill Sponsors Channel 5’s Dallas Return
Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a >>
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Jan 21, 2013
World Listens: 2013 GRAMMY Work Focus On New Talent
‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a >>
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Jan 21, 2013
MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos
Ever dreamed of what it’s like to be your favourite musician and of experiencing a slice of their life? Well MasterCard’s BRIT Awards 2013 activation offers you just such >>
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Jan 18, 2013
Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A >>
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Sep 10, 2012
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to >>
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