Viral Video & Citroën Tie-In Launches Arsenal’s New Kit

As one football season draws to a climax, another kicks off. As the Premier League enters its final week, clubs begin unveiling their new kits for next year.   On 7 May Stoke City revealed its new adidas away strip for 2012/13, while Arsenal’s new Nike home kit was launched with a viral called ‘Target… Continue reading Viral Video & Citroën Tie-In Launches Arsenal’s New Kit

P&G’s Olympic Mother’s Day Digital Thank You Campaign

  Missed out on Olympic tickets? Haven’t bought a Mother’s Day card yet?   Why not kill two bird with one stone and leverage P&G’s latest piece of London 2012 activation.   A new element in its ongoing ‘Thank You Mum’ campaign, the FMCG giant has launched a new digital Olympic initiative to coincide with… Continue reading P&G’s Olympic Mother’s Day Digital Thank You Campaign