On 2 January at the 2017 Bridgestone NHL Winter Classic, Dunkin’ Donuts officially kicked off its National Hockey League sponsorship activation with the launch of a new advertising campaign called ‘Brewed For This’. After signing a deal to become the official coffee of the NHL late last year, the leverage initiative is based around… Continue reading Dunkin’ Donuts ‘Brewed For This’ Kicks Off NHL Sponsor Activation At 2017 NHL Bridgestone Winter Classic
