On 11 February, the NFL debuted its own Super Bowl LVIII campaign called ‘Born To Play‘ which was developed as ‘a powerful ode to the diverse and inclusive spirit of the international game of football’. The two-minute Big Game commercial, which was teased online ahead of the game and then debuted in full on air… Continue reading NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP
