Energy drink Powerade has launched the first wave of work within a new, integrated, multi-phase brand platform called ‘That’s Some Kind of Power’. The first spot running under the new big brand idea is called ‘Ankles’ and its leverages March madness as the USA is once again gripped by college hoops fever. The… Continue reading Powerade Tips-Off ‘That’s Some Kind Of Power’ Campaign With ‘Ankles’ Ad In March Madness
