Tag: Parasport

IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme

In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a new grassroots-to-high performance programme called ‘PARA SPORT’.   The initiative sets out to support National Paralympic Committees (NPCs) and International Federations by linking activities, events and… Continue reading IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme

‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’

Mid March saw auto giant Toyota roll out a UK campaign, called ‘It’s Anyone’s Game’, that leverages its partnership with Paralympics GB with the launch of ‘Parasport powered by Toyota’: an online hub to empower disabled people to become more active.   The digital platform (https://parasport.org.uk/) is promoted by a hero film that focuses the dramatic… Continue reading ‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’