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Mar 07, 2013
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A >>
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Apr 06, 2012
Huawei & Canberra Raiders In Chinese Sponsorship First
Chinese IT/Telecoms giant Huawei has signed a two-year deal to become the new title and shirt sponsor of the Australian Rugby League team Canberra Raiders. The partnership, reported >>
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Feb 06, 2012
Stobart’s ‘Owned Media’ Super League Sponsorship
The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford. But why? >>
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