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Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers

Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers

February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around >>

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Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks

Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks

At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered >>

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Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s

Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s

5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky >>

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Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative

Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative

On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old >>

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Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood

Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood

Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood.

 

The >>

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Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation

Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation

To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’.

 

Blending street >>

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Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles >>

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Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community

Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community

For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about >>

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Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke

Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke

Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace >>

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Vans ‘ComfyCushy High School’ Global Campaign Kicks Off New Era Led By Updated Tech Vans ‘ComfyCushy High School’ Global Campaign Kicks Off New Era Led By Updated Tech

Vans ‘ComfyCushy High School’ Global Campaign Kicks Off New Era Led By Updated Tech

In a response to loyal customer demand for ‘more comfortable Vans’ and to drive further international expansion, late February saw Vans launch a new signature footwear technology (which debuted >>

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