Inspiring Sports Marketing
Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program >>
07/07/2023
X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
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27/02/2023
Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was >>
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03/02/2023
O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Surf and lifestyle brand O’Neill linked up with agency/production house C41 for a film and outdoor campaign called ‘In Between The Lines’ inspired by board sport lifestyles and >>
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24/02/2022
Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around >>
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17/12/2021
Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered >>
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17/11/2021
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky >>
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16/09/2021
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old >>
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01/09/2021
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood.
The >>
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10/08/2021
Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’.
Blending street >>
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09/08/2021
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles >>
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