May 10, 2012
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. >>
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May 09, 2012
Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
As one football season draws to a climax, another kicks off. As the Premier League enters its final week, clubs begin unveiling their new kits for next year. >>
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Jul 01, 2011
Heineken’s The Spot Boosts Latino Culture Sponsorship
Heineken continues to roll out sponsorship initiatives backing Latino creative culture. From music and film, to dance, art, performance and education, the beer brand continues to emphasise its >>
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Feb 12, 2011
MasterCard Backs Brits With Digital Dance Off
The online campaign for MasterCard’s sponsorship of the Brit Awards is a platform for real life dance offs which will be aired in the show’s idents. The campaign, >>
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Jan 29, 2011
Sprite Sparks Jerk AllStars MySpace Web Series
Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace. The branded entertainment, online series spotlights new urban dance movement >>
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Jan 12, 2011
Xbox’s Sky Sponsorship Mixes Dance Show & Game
Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter. New MTV/Harmonix >>
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