Cricket’s ‘Pink Test’, held annually in Australia, is a refreshing and well-supported disease awareness raising initiative.
This year it was the third day of the Fifth Ashes Test in Sydney Australia was taken over to support the McGrath Foundation. A charity committed to increasing breast cancer awareness and funding specialist nurses.
The initiative, which was set up by Australian bowling legend Glenn McGrath and his wife Jane, sees sponsors who have invested substantial sums in backing The Ashes series all make exceptions and get behind the pink day initiative.
Ashes series and England team sponsor Vodafone, for example, tweaked its corporate colours and codes from its usual brand red to breast cancer awareness pink. From the logos on the Australian team’s shirts, to telco outfit 3’s sponsorship of the stumps, to bat handles and stadium signs – pink was the brand’s colour of the test. Cricket Australia even sent its players out in pink caps, replacing the team’s legendary Baggy Greens. The England team followed suit.
Also known as Jane McGrath Day, in honour of the fast bowler’s wife who dies from cancer in 2008, the Pink Test raises funds through auctions and selling branded pink products (such as bandanas) with all funds going to the foundation.
The McGrath Foundation has raised about $900,000 over the past two years from the annual Sydney pink Test. It now has 61 nurses working around the country who have so far visited 6500 families.
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