Cadbury, which became Official Snack Partner of the Republic of Ireland Women’s National Team last year, leveraged the tie-up in August through a poster campaign which aimed to turn grassroots female players into super stars. The chocolate giant’s initial activation of its official tie-up with the Football Association Of Ireland (FAI) was built around… Continue reading Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
