After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike. The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
Tag: Racism
UEFA’s ‘Outraged’ Feature Length Documentary Tackles Discrimination In Football
The end of December saw UEFA release a new feature film called ‘Outraged’ to tackle discrimination in football. The film, which was created in a partnership with production agency Shoot The Company, features several soccer super stars including Paul Pogba, Megan Rapinoe, Pernille Harder, Ruud Gullit, Didier Deschamps and Jose Mourinho. The initiative explores attitudes… Continue reading UEFA’s ‘Outraged’ Feature Length Documentary Tackles Discrimination In Football
DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance
Creative agency DDB Spain created a platform called #HeroesDeHoy (Heroes of Today) to help fight intolerance and racism and provide users/partners with access to social projects and NGOs that the brands are committed to and can team up to work on directly. The platform, hubbed at www.losheroesdehoy.com, brings together a coalliotion of organizations and companies… Continue reading DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance
