From deuce to advantage, sportswear behemoth Nike marked the milestone victory of long-time athlete ambassador Rafael Nadal by rolling out an ‘Advantage Nadal’ social spot just minutes after the Spaniard won the Australian Open to notch up his 21st Grand Slam title – the most Grand Slams won by any male player. The sports apparel… Continue reading Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot
Tag: Quick Response
Bauer Hockey Adapts Work To Own The Lock Out Moment
Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly replace pros for amateurs in its 2012/13 season creative. Equipment maker Bauer Performance Sports Ltd,a long with ad agency Olsen, showed shrewd intelligence and adaptability… Continue reading Bauer Hockey Adapts Work To Own The Lock Out Moment
