A cricket-themed May campaign from Indian additives brand Silvin leveraged spiking interest in the sport during the KIPL 2022 season and was spearheaded by a hero spot featuring a team entirely made up of wicketkeepers – complete with with comic run-ups in full pads and chaotic scenes as wicket-keeper gloves fly everywhere. The film,… Continue reading Silvin Rolls Out Cricket-Themed Comic Commercial Emphasising A Need For The Right Mix In Additives
Tag: Petrochemical
INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG Petronas Formula 1 Team, produces ethanol based sanitiser products to hospitals, institutions and to consumers. The new campaign promotes the brand in general and a… Continue reading INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock. The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
