In the first week of July, on the day UEFA Euro 2022 kicked off, Nike rolled out a campaign called ‘Never Settle, Never Done’ championing women’s football and showcasing the confidence, speed and technical ability shown by women on the top of their game. ‘Never Settle, Never Done’ was conceived by agency W+K London and aimed… Continue reading Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’
Tag: Pernille Harder
Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
The latest epic and vibrant spot in Nike’s recently launched ‘Play New’ platform is called ‘The Land Of New Football’ and imagines a utopian footballing world of tolerance, diversity and inclusion. Leveraging spiking football fever around UEFA Euro 2020 and created by long-time agency partner Wieden + Kennedy, the creative sees the sportswear giant… Continue reading Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
