Despite not being an official sponsor, McCoy’s are leveraging interest in the Rugby World Cup with a multi-layered rugby-themed campaign that focuses very much on the ‘real man’ idea that underlies the game. The work is spearheaded by a pair of limited edition, pun-based rugby flavours – Pickled Scrumion and Ruck Of Ribs –… Continue reading McCoy’s Promotion Ambushes Rugby World Cup
