As the Formula One (F1) season got under way, mid-March saw US sportswear brand Under Armour leveraged its athlete ambassador partnership with new Haas F1 driver Mick Schumacher through an extension of its ongoing ‘Train What’s Under The Armour’ brand campaign. Spanning television, digital and social media, the campaign is spearheaded by a hero… Continue reading New F1 Driver Mick Schumacher Fronts Fresh Phase Of Under Armour’s ‘Train What’s Under The Armour’ Campaign
