July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on their boots and play by providing 101 amateur teams with a branded starter pack, kits and expert advice. The project’s name, 101, comes 101 years… Continue reading Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams
Tag: UEFA Women’s EURO 2022
UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
As part of its UEFA Women’s Euro 2022 sponsorship, Starling Bank launched the first ever Fantasy Football game designed specifically for a women’s tournament and teamed up with former England international Rachel Yankey to promote the initiative ahead of the event’s 6 July kick-off. The digital challenger bank initiative followed on from bespoke research… Continue reading UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
