Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online. One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
