Timed to leverage the start of the new Formula One season in which Renault’s rebranded Alpine F1 racing team is competing, a new Alpine campaign created by Havas Paris and debuting on 28 March aims to align the brand’s positioning with its new F1 team. Led by a 45-second hero television spot called ‘Go… Continue reading Alpine Leverages F1 By Taking The Road Less Travelled In Debut ‘Go Straight Take A Turn’ TV Campaign
