Stella Artois entered the eSports metaverse (a virtual-reality space in which users can interact with a computer-generated environment and other users) in June by teaming up with digital horseracing outfit Zed Run as the title sponsor of a virtual racehorse auction and race series called ‘Racing In The Life Artois’. The initiative sees the… Continue reading Stella Artois Bets On eSports Metaverse With Zed Run Virtual Horse Racing Auction
