Tag: M&C Saatchi Melbourne

Puma Creates AI Athlete ‘Astro’ To Launch Its New Hybrid Range And Campaign In Australia

21 October saw the launch of Puma’s new Hybrid range of apparel and footwear in Australia through a new campaign built around a new hybrid athlete called ‘Astro’.   The campaign, developed by creative agency M&C Saatchi Melbourne and Current Studios, introduces what Puma describes as the perfect ambassador for its Hybrid range – Astro.… Continue reading Puma Creates AI Athlete ‘Astro’ To Launch Its New Hybrid Range And Campaign In Australia

Cricket Australia’s ‘It’s Your Game’ Reinforces Fan/Player Link & Promotes New Season

Early September saw Cricket Australia launch a new ‘healing’ marketing initiative, called “It’s Your Game”, to reconnect the national team and its fans following last year’s scandal, to celebrate the passion Australians have for cricket and to promote the start of the new 2018/19 season.   The campaign, developed in harness with creative agency M&C… Continue reading Cricket Australia’s ‘It’s Your Game’ Reinforces Fan/Player Link & Promotes New Season