Early September saw Cricket Australia launch a new ‘healing’ marketing initiative, called “It’s Your Game”, to reconnect the national team and its fans following last year’s scandal, to celebrate the passion Australians have for cricket and to promote the start of the new 2018/19 season. The campaign, developed in harness with creative agency M&C… Continue reading Cricket Australia’s ‘It’s Your Game’ Reinforces Fan/Player Link & Promotes New Season
