Jaguar Land Rover, Sony Ericsson and Virgin may all have been delighted to back the Women’s Tennis Association’s traditional pre-Wimbledon party at West London’s Kensington Roof Gardens, but the Barclays Cycle Hire sponsorship team might not have been quite so happy about the event. Headline sponsor Range Rover provided an honour guard of soon-to-be-launched… Continue reading Barclays Bike Dock Shut For Range Rover WTA Party
Tag: Barclay’s
Barclays Spaces For Sport For China’s Migrant Kids
Barclays ‘Spaces for Sports’ launches a three-year partnership with global sports charity ‘Right To Play’ to support disadvantaged migrant children in China. The ‘Empowerment Through Sport’ partnership address the issue and promote greater social harmony by using sports to help these children integrate into the wider society. The launch event, which took place in… Continue reading Barclays Spaces For Sport For China’s Migrant Kids
Barclays Brand London’s Boris Bikes
Last year the marketing world was chatting about the impressive statistics of Barclaycard’s branded Waterslide mobile gaming app, but this year the gossip has focused on Barclays sponsorship of a very physical, real world utility – London’s cycle hire scheme. Following in the footsteps of Montreal’s’ Bixi bikes and Paris’ Velib programme, London’s scheme… Continue reading Barclays Brand London’s Boris Bikes
