Activative’s analysis of rights-holder, sponsor, ambush, sports brand, broadcaster and cause activation leveraging the FIFA World Cup offers clients creative and strategic intelligence and insights on the key Russia 2018 campaigns, trends and tactics through 108 case studies and 2000+ creative executions from 25 different markets/countries across 26 industries/categories.
CATEGORIES:
FIFA PARTNERS
WORLD CUP SPONSORS
TEAM ACTIVATION
AMBUSH CAMPAIGNS & ATHLETE AMBASSADOR ADS
SPORTS BRANDS
BROADCASTERS & MEDIA
CAUSE CAMPAIGNS
FIFA PARTNERS
Adidas ‘Creativity’
Global/Multi-Market
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Adidas ‘Creativity Is The Answer – Final’
Global/Multi-Market
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Adidas ‘Create Respect’
Global/Multi-Market>
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Coca-Cola ‘Colours Anthem’
Global/Multi-Market
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Coca-Cola ‘Ready’
Global/Multi-Market
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Coca-Cola ‘Saman With Coca-Cola’
Iceland
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Coca-Cola ‘Share A Hug’
Global/Multi-Market
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Coca-Cola ‘Stock Up’
Global/Multi-Market
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Coca-Cola ‘Shaqiri AR Station Experience’
Switzerland
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Hublot ‘Loves Football’
Global/Multi-Market
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Hyundai/Kia ‘Be There’, ‘Maroon 5’, ‘Cheering Stadium’, ‘World Football Heritage Exhibition & FIFA World Football Museum’, ‘Match Ball Carrier Programme’, ‘Get Into The Game’, ‘Celebrations’, ‘Lucky Drive to Russia’ & ‘Champ Into The Arena’
Global/Multi-Market
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Hyundai ‘Save My Game’
India
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Kia Motors ‘Two Little Feet’
India
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Louis Vuitton ‘Fashion & Football: 2018 World Cup Collection’
Global/Multi-Market
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Powerade ‘Always Forward’
Australia
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Qatar Airways ‘Dancing In The Street’
Global/Multi-Market
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Visa ‘Ultimate FIFA World Cup FOMO’
Global/Multi-Market
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Visa/TFL ‘Southgate Station Renamed’
UK
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Wanda ‘Rising Stars’
China
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WORLD CUP SPONSORS
Budweiser ‘Light Up The FIFA World Cup’
Global/Multi-Market
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Hisense ‘See The Incredible’
Global/Multi-Market
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McDonald’s & Uber Eats ‘Team For Pirlo – McDelivery’
Global/Multi-Market
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Mengniu ‘Messi Milk’
Global/Multi-Market
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Vivo ‘My Time, My World Cup’
Global/Multi-Market
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TEAM ACTIVATION
Banco Novo ‘Ser Titular Não Custa’
Portugal
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Caltex ‘Cahilltex’
Australia
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Carlsberg ‘Caviar’
Denmark
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El Jimador ‘Celebrate The Moment’
Mexico
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FA ‘England Squad Reveal’
UK
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Hyundai ‘Fling With Football’
Australia
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Hyundai ‘Letters’
Australia
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Hyundai ‘Caravan Of National Support’
Spain
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KSI & Errea ‘Kit Reveal’
Iceland
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Icelandair ‘Team Iceland Stopover’
Iceland
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Jupiler ‘We Are Belgium’ & ‘All In Red’
Belgium
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LG ‘Live The Game’
UK
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Lidl ‘Team England’
UK
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Lidl ‘VIP Parking’
UK
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Lufthansa ‘World Cup 2018’
Germany
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Marks & Spencer ‘#WaistcoatWednesday’
UK
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Mercedes-Benz ‘Best Never Rest’
Germany
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Samsung ‘Timvite’
Australia
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Sasol & SAFA ‘Limitless’
South Africa
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Vatti ‘Winners Refund’
France
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Volvo ‘Thor’s Hammer’
Sweden
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AMBUSH CAMPAIGNS & ATHLETE AMBASSADOR ADS
3/Three ‘Three Lions Emoji Signs & Wall Ball’
UK
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Azrieli ‘VAR Time’
Israel
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Beats By Dre ‘Defiant Mixtape’
Global/Multi-Market
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Beats By Dre ‘This Is Korobka’
Global/Multi-Market
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British Airways ‘Home’
UK
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Burger King ‘Pregnancy Promo’
Russia
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Bwin ‘Who Stole The Cup’
Global/Multi-Market
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Carling ‘Golden Can’
UK
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Chicco ‘Baby Boom’
Italy
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Currys PC World ‘TV For Free’
UK
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Domino’s ‘Staying At Home’
UK
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The Economist ‘Real-Time Russia 2018’
UK
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Gatorade ‘Everything Changes’
Global/Multi-Market
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Gatorade ‘Heart Of A Lio’
Global/Multi-Market
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Gillette ‘A New Man every Day’
Brazil
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Ikea ‘Flexible Sofas’
UK
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Ikea ‘Sweden v England’
UK
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Iris Amsterdam ‘Dutch Comfort (Tissue) Boxes’
Netherlands
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Just Eat ‘Put It On A Plate’
UK
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Ladbrokes ‘Brian & The Bear’
UK
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Länsförsäkringar ‘The Nasty App’
Sweden
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Maldives Tourism ‘World Cup Cab Campaign’
Russia
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Ooredoo (Messi) ‘Enjoy The Internet’
Global/Multi-Market
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Paddy Power ‘CONIFA Sponsor’
UK
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Paddy Power ‘Polar Bear Stunt’
UK
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Papa Johns ‘Keep Calm & Kammy On’
UK
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Pepsi ‘Love It, Live It, Football’
Global/Multi-Market
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Pringles ‘Pringooals – Get Your Football Goal’
Global/Multi-Market
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QNB ‘Make The Time Right’
Global/Multi-Market
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Radio.Net ‘Football Pen’
Germany
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Skol ‘Free Beers For Iceland’
Brazil & Iceland
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Snickers ‘Wrong World Cup Final’
Global/Multi-Market
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Stars Group/Pokerstars ‘World Cup Challenge’
UK
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TAB ‘Head Or Heart?’
Australia/Multi-Market
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Toyota ‘Toyota Tundra Power Coffee’
USA
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VW ‘Jump On The Wagen’
USA
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Wish ‘Time On Your Hands’
Global/Multi-Market
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Women In Football ‘#WhatIf’
UK
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SPORTS BRANDS
New Balance ‘Make It To Moscow’
Global/Multi-Market
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New Balance ‘Otruska Pack’
Global/Multi-Market
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Nike ‘Belief Born On The Streets Of France’
France/Global/Multi-Market
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Nike ‘Believe…Ronaldo Responsive’
Global/Multi-Market
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Nike ‘Believe As One’
UK
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Nike ‘Dare To Believe’
China
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Nike ‘Going Brazilian’
Global/Multi-Market
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Nike ‘Never Ask’
Russia
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Umbro ‘How To Write A Football Anthem’
UK
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BROADCASTERS & MEDIA
BBC ‘History Will Be Made’
UK
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BBC ‘Pride Of A Nation’
UK
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Copa90 Snapchat Tie-Up & Fan Guide
Global/Multi-Market
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Fox Sports ‘This Summer’
USA
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ITV ‘Forget’
UK
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SBS ‘We All Speak Football’
Australia
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Snapchat ‘World Cup Partnerships’
Global/Multi-Market
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SPN ‘#MeriDoosriCountry’
India
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The Sun ‘Branded Pub’
UK
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CAUSE CAMPAIGNS
FELGTB ‘Hidden Rainbow Flag’
Global/Multi-Market
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Mastercard ‘#JUNTOSSOMOS10’
Global/Multi-Market
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National Centre For Domestic Violence ‘The Not So Beautiful Game’
UK
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NHS Blood Donation ‘Save The Nation’
UK
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Paddy Power ‘Rainbow Russians: From Russia With Equal Love’
UK
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Solace Women’s Aid ‘Stop It Coming Home’
UK
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Tesco FF & CALM ‘#MarkYourMan’
UK
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