As the new NHL season gets under way, with excitement boosted by stories like the return of the NHL’s pre-season ‘World Cup Of Hockey’ and Pittsburgh Penguins super star Sydney Crosby signing the richest endorsement in the sport’s history (a $10m, seven-year deal with Reebok), we showcase our three favourite campaigns (one league, one sponsor, one team) leveraging the new 2016/17 season.
1: LEAGUE – NHL > ‘Two Places’
2: SPONSOR – Tim Hortons > ‘Augmented Reality Trading Card Game‘
