Inspiring Sports Marketing
In early September Arsenal Women unveiled a fresh partnership with AI innovator ABBYY and promoted the new digital-first Game Changers campaign.
Unveiled >>
19/09/2023
Arsenal Women Promote New Partnership With AI Innovator ABBYY Via ‘Game Changers’ Campaign
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15/09/2023
Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the >>
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12/09/2023
Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of >>
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06/09/2023
Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
Under Armour leveraged artificial intelligence (AI) and human insights to take the classic pre-game hype speech to the next level for a global brand campaign called >>
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08/08/2023
Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad
Leveraging the FIFA 2023 Women’s World Cup and its partnerships with four of the competing nations, Gatorade reaffirmed its commitment to equality and inclusion and >>
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08/08/2023
Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup
Chipotle Mexican Grill, an official partner of US Soccer’s men’s and women’s teams leveraged its USWNT tie-up around the FIFA 2023 Women’s World >>
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08/08/2023
Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s >>
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07/08/2023
Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led >>
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03/08/2023
Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking >>
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02/08/2023
Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global >>
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