August saw Adidas Originals and agency Hypebeast roll out a new campaign in China promoting the ‘reborn’ classic shoe Ozweego led by a star studded and effects-laden hero commercial. The lead spot is fronted by C-Pop singer/dancer/actor Jackson Lee, who is depicted as carving the shoe for Japanese influencer Lala Takahashi and rapper Dough-Boy.… Continue reading Ozweego Relaunched By Adidas Originals & Hypebeast Design-Led, Effects-Laden China Ad
