Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
