Shane Warne’s SevenZeroEight Gin Continues To Build On Sports Number iconography As It Expands With 23 Gin & Slimline

For many athletes their shirt numbers and personal statistics are genuinely important and these are what sit behind the branding and nomenclature of Australian cricket legend Shane Warne’s SevenZeroEight Distillery branding and products names.   After all, the company was named after the iconic spinner’s 708 test wickets and now its new premixed, low calorie… Continue reading Shane Warne’s SevenZeroEight Gin Continues To Build On Sports Number iconography As It Expands With 23 Gin & Slimline

Baggy Green Tour – Commonwealth Bank & Cricket Australia

CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum.   Territory: Australia   Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia

SPN Sports Story Of Blind Indian Shane Warne Fan Promotes Cricket Coverage

Sony Pictures Sports Network (SPN) launched a campaign, called ‘Love For Cricket Knows No Boundaries’, which tells the story of a blind Indian cricket fan’s fascination for iconic Australian spinner Shane Warne.   The work seeks to invoke the passion of the real cricket fans prepared to cross traditional taboos and boundaries to watch great… Continue reading SPN Sports Story Of Blind Indian Shane Warne Fan Promotes Cricket Coverage