Inspiring Sports Marketing
May 27, 2022
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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Mar 30, 2022
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L >>
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Feb 23, 2022
Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star >>
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Feb 17, 2022
Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’
Japanese noodle giant Nissan promoted its Cup Noodle product via sponsoring a high school basketball tournaments in Japan and then activating through four branded mops which were used by >>
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Nov 16, 2021
NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey. Launched as the NHL >>
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Oct 20, 2021
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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Jul 16, 2021
NBA Super Fan ‘Emily’ Shows Benefits Of Watching The Finals On YouTube Live TV
A new campaign leveraging the 2021 NBA Finals highlights new YouTube Live TV experiences through the lens of NBA devotee Emily. Launched for the tip-off of the NBA >>
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May 26, 2021
Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform
As the 2021 NBA season moved into the Playoffs stage the league rolled out a global campaign called ‘That’s Game’ which aired in more than 200 countries (and 15 >>
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Jan 05, 2020
Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting
Late December 2019 saw the Boston Celtics roll out an integrated campaign, called ‘Among the Stars’, to promote its own stars as voting started for the 2020 NBA All-Star >>
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Nov 13, 2018
NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting
The Pittsburgh Penguins used its position in the city, its brand platforms and its community relationships to support the local community in the aftermath of the tragic Tree Of >>
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