Tag Archives: In-Arena

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’ Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L >>
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Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo

Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo

Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star >>
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Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’ Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

Japanese noodle giant Nissan promoted its Cup Noodle product via sponsoring a high school basketball tournaments in Japan and then activating through four branded mops which were used by >>
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NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL >>
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Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform

Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform

As the 2021 NBA season moved into the Playoffs stage the league rolled out a global campaign called ‘That’s Game’ which aired in more than 200 countries (and 15 >>
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Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting

Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting

Late December 2019 saw the Boston Celtics roll out an integrated campaign, called ‘Among the Stars’, to promote its own stars as voting started for the 2020 NBA All-Star >>
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NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting

NHL’s Penguins ‘Stronger Than Hate’ Community Support After Pittsburgh Synagogue Shooting

The Pittsburgh Penguins used its position in the city, its brand platforms and its community relationships to support the local community in the aftermath of the tragic Tree Of >>
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