IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss

IFK Gothenburg’s ‘Support 24/7’ Radio Station provided football fans the live in-stadium songs and chants they missed when they were unable to go to games in person during the pandemic any time they missed the live stadium atmosphere and wanted to hear the songs they love (and sing along).   When Covid-19 hit fans of… Continue reading IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss

NRL & Australian Govt Team Up For ‘Let’s Tackle This Together’ Vaccination Campaign

The National Rugby League (NRL) is supporting the Australia Government’s nationwide Covid-19 vaccination programme and the pair have teamed up to launch a new ‘get vaccinated campaign called ‘Let’s Tackle This Together’.   Rolling out over the weekend commencing 20 August, the integrated public service announcement campaign spanned television, radio and social media and all… Continue reading NRL & Australian Govt Team Up For ‘Let’s Tackle This Together’ Vaccination Campaign

Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid

Nissan India teamed up with ambassador and former Indian cricket captain Kapil Dev for a campaign called #IndiaVsCorona which aims to help empower India in its fight against Covid-19.   Conceptualised and created by agency TBWA\India, the campaign amplifies the nationwide safety message and urges all Indians to come together in the country’s fight against… Continue reading Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid

Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament.   Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League

  The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League

The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run

In mid November the London-based social agency The Wild released a wrap video of its ‘Bases Covered’ YouTube series for Major League Baseball.   With a brief to excite and educate 18 to 34-year-old Europeans about baseball through original, social-first content, the series began when Covid-19 postponed the season start and it was then shot and… Continue reading The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run

Skechers India Launches Chaturvedi Fronted, Covid-Linked ‘Go Like Never Before’ Campaign

The start of October saw Skechers launch a new campaign in India, called ‘Go Like Never Before’ fronted by Indian actor Siddhant Chaturvedi.   The sports and lifestyle brand campaign, created by Leo Burnett India, runs exclusively in the Indian market and focuses on messages about the importance of running as a sport to remain… Continue reading Skechers India Launches Chaturvedi Fronted, Covid-Linked ‘Go Like Never Before’ Campaign

Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022

Narrated by Commonwealth Games England President Denise Lewis, Commonwealth Games England marked six months since the UK lockdown began via a new spot, titled ‘Living Through History’, which celebrates the work that Team England has done to maintain preparation, excitement and enthusiasm as the country builds towards the Birmingham 2022 Commonwealth Games.   The objective is to highlights the adaptability and commitment that… Continue reading Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022

Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign

Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’.   The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign

Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start

11 September saw the Mumbai Indians call for responsible celebration as ‘One Family’ through the launch of its club theme campaign ahead of the 2020 Indian Premier League (IPL).   The defending champions’ campaign encourages the team’s ‘one family’ values and urges fans to join them in celebration, while ensuring requisite safety precautions.   Conceptualised… Continue reading Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start

Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign

On 5 and 6 September Heineken leveraged its rights as the official beer of Formula 1 by bringing together lockdown balcony musicians from across Italy for a unique performance to start the Gran Premio Heineken d’Italia 2020.   For the Monza race, Heineken united the musicians to perform the Italian national anthem as part of… Continue reading Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign

LFC & NH Foods Cook Up Zoom Shot ‘Cooking With Champions’ Social Campaign For New Season

Liverpool FC and NH Foods have rolled out a fun cook-off challenge with star players competing in a remote cook-off challenge. Shot on Zoom during the pandemic lockdown, the players cooked in their home kitchens against LFC chef Dave Lyons in the kitchens at Anfield.   The brief to agency Mob Sport from NH Foods… Continue reading LFC & NH Foods Cook Up Zoom Shot ‘Cooking With Champions’ Social Campaign For New Season