The German sportswear brand PUMA aimed to reinvent its classic sportswear range for the Chinese market with a branded content campaign for its classic wear range spearheaded by a cinematic new commercial fronted by Chinese dancer-turned-actor-singer and all round sex symbol Yang Yang. The campaign, created in harness with VMLY&R Shanghai and which initially… Continue reading Puma China Launch 2019 Classic Sports Range With Campaign Fronted By Chinese Heart-throb Yang Yang
