The Valley Launches Race Focused ‘Ladbrokes Cox Plate Carnival’ Campaign Titled ‘Legendary’

Australian racecourse The Valley has launched a new campaign promoting the 2018 Ladbrokes Cox Plate Carnival called ‘Legendary’ which aims to focus attention on what the Spring Carnival is really all about – the racing itself.   The Valley teamed up with agency Magnum Opus Partners (MOP) to create a unique positioning for the Cox… Continue reading The Valley Launches Race Focused ‘Ladbrokes Cox Plate Carnival’ Campaign Titled ‘Legendary’