As tennis legend Serena Williams serves notice on retirement, we showcase 23 standout campaigns – one for each of her Grand Slams – from a player who shook up her sport and the sports marketing space from her roles as a lead Nike ambassador, a venture capitalist, a board member and an equality activist).
1: Beats By Dre > Be Heard
2: Beats By Dre > Queen
3: Beats By Dre > Rise
4: Berlie > In Support Of You
5: Berlei > I Touch Myself
6: Bumble > The Ball Is In Her Court
7: DirecTV > Serving Up Justice
8: Gatorade > 21 Serena
9: Gatorade > Like A Mother
10: Gatorade > Love Of Sport
11: Gatorade > Unmatched
12: IBM > Cognitive Era
13: JP Morgan Chase > Mama Said Knock You Out
14: JP Morgan Chase > This Mama
15: Lincoln > Snowy Surprise
16: Michelob Ultra > Superior Bowl
17: Nike > Dream Crazier
18: Nike > One Day
19: Nike > Unlimited
20: Nike > Until We All Win
21: Nike > Voice Of Belief
22: Nike > We Play Real
23: Nike > You Can’t Stop Sisters
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