Inspiring Sports Marketing
In June and July, gamers and football fans got their first look at EA Sports FC 24 - the world’s biggest sports game formerly known as >>
19/04/2023
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what >>
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04/04/2023
‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
In February, March and April, ‘MLB The Show 23’ rolled out an animated video series called ‘Storylines’ to tease the latest iteration of the game and >>
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24/01/2023
ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games - The Experiment’ Initiative
ASICS asked whether exercise might be a simple solution to improve mental performance through an experimental global campaign linked to a documentary launched in mid-January and titled ‘Mind >>
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15/11/2022
EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign
Leveraging the buzz and excitement around the 2022 FIFA Men’s World Cup and the upcoming EA SPORTS FIFA 23 World Cup 2022 update, the gaming giant launched >>
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06/10/2022
A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
The launch campaign for EA Sport’s FIFA 23 - the final version of its world-leading football game to be developed in harness with the game’s global governing body >>
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04/03/2022
EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading >>
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11/02/2022
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope >>
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12/01/2022
Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign
As tennis interest spikes around the Australian Open, German legend Boris Becker - who won the first of his six Grand Slam singles titles at the tender age of >>
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