Monitoring

04/08/2023

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI >>

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16/07/2023

Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s >>

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12/07/2023

Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch >>

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05/07/2023

Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign

British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery >>

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28/06/2023

Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket

June saw oil distribution company Certa Ireland roll out the first ever above-the-line sponsor ad campaign for Ireland’s Women’s Cricket Team which was titled ‘Breaking >>

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07/06/2023

Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador >>

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06/06/2023

Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the >>

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30/05/2023

Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’

Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an >>

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30/05/2023

Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports >>

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