Monitoring

03/07/2023

Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film

Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu - a runner originally >>

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21/06/2023

Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ - a >>

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15/06/2023

Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be >>

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09/06/2023

MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk

At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by America’s milk companies), launched an experiential initiative called ’26.2’ to sponsor all female marathon runners >>

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24/05/2023

New Balance Film & Media Tie-Up Turns Highsnobiety All Grey For Sportswear Brand’s ‘Grey Day 2023’

Like Nike’s ‘Air Max Day’ and Amazon’s ‘Black Friday’, each year New Balance declares 12 May as ‘Grey Day’. The Boston-based sportswear brand annually dedicates one >>

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23/05/2023

Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners

Leveraging the lead-up to world’s largest half-marathon - Gothenburg’s ‘Göteborgsvarvet’ which was held on 13 May in 2023 - apparel brand Craft Sportswear rolled out >>

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10/05/2023

ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts >>

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09/05/2023

Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short

May saw adidas TERREX promote its hero hiking shoe - the Free Hiker 2 - through a film, influencer and competition led campaign called ‘United By >>

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04/05/2023

Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the >>

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03/05/2023

Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan

Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at >>

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