Inspiring Sports Marketing
A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.
The initiative, >>
May 16, 2022
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester >>
No Comments
May 15, 2022
England Football & Goal Click Launch Powerful Disability Football Photography Series
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series >>
No Comments
May 13, 2022
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming >>
No Comments
May 13, 2022
Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US >>
No Comments
May 13, 2022
IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
In the second week of May, the International Paralympic Committee (IPC) - the governing body of para sport and the international federation for multiple para sports – launched >>
No Comments
May 12, 2022
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, >>
No Comments
May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can >>
No Comments
May 12, 2022
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female >>
No Comments
