From Santa spots and Christmas cliché commercials, through seasonal spoofs and gift gimmicks, to advent calendar ads and New Year initiatives, the festive season if invariable full of sports marketing spanning the sublime and the ridiculous.
Here are Activative’s favourite five festive campaigns.
1: Decathlon > ‘The Sportable Gift Wrap’
2: Foot Locker > ‘Snapchat Unboxing Lens’
3: Calgary Hitmen (WHL) > ‘Teddy Bear Toss 2017’
4: Formula One > ‘Drivers’ Secret Santa’
5: ESPN (NBA) > ‘On Santa’s Lap – NBA On Christmas Day’
Highly Commended (Alternative Christmas Campaign): Lululemon > ‘The Gift Of Nothing / Breathe In Peace / Season Of Generosity / Breathe In Calm ‘
