Arsenal & Puma Launch World’s First Left-Footed Football

April Fool Arsenal 1April Fool Arsenal 2

Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players.

 

The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players.

 

The campaign is led by a comic spot featuring a technical explanation from Puma senior product line manager for footballs Keith Woods and appearances from a slew of first team players.

 

‘Turning the grain gives left-footers better [purchase….’

 

 

Promoted across social channels – particularly Twitter and YouTube.

 

 

 

The spoof makes out one can buy the ball from the Arsenal shop and even has a competition element, with consumers urged to ‘Click here for your chance to win a signed ball’.

 

The campaign aims to drive Arsenal digital membership and sign up to the free Arsenal Player service – which offers everything from match action, highlights and training videos.

 

Comment:

 

What can we say?

 

Other than, it’s an oldie, but a goodie!

 

Links:

 

Arsenal YouTube:

http://arsn.al/Subscribe
Arsenal Facebook:

http://po.st/facebookyt
Arsenal Twitter:

http://po.st/twitteryt
Arsenal Instagram:

http://po.st/instagramyt
Arsenal Soundcloud:

http://po.st/soundcloudyt

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