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Feb 05, 2013
RBS Enhances ‘Six Nations Rugby Live Challenge App’
RBS has unveiled the latest version of its rugby Live Challenge App to coincide with the weekend kick-off of the 2013 Six Nations. Once again the tournament’s anchor >>
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Feb 05, 2013
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online >>
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Feb 05, 2013
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to >>
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Nov 12, 2012
Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Sponsorship and media pioneers Red Bull is astonishing the marketing and partnership world again with this latest staggering video camera collaboration with Norwegian company Making View. The alliance >>
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Nov 09, 2012
Intelligence Gathered: Sony’s Global Skyfall Campaign
October saw Sony launch a global product ad campaign, ‘Intelligence Gathered’, to amplify its sponsorship of the latest Bond film on the very day of the movie’s UK >>
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Nov 09, 2012
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine >>
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Nov 06, 2012
Heineken’s SkyFall ‘Crack The Case’ Sponsorship
Heineken’s ‘Crack The Case’ spearheads the beer brand’s Skyfall activation and fronts a reported $45m investment in the 23rd James Bond film. Making the most of Heineken’s >>
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Oct 21, 2012
RedBull Stratos Content Marketing Or Supersonic Sponsorship?
What a show! The world watched in astonishment as the Red Bull Stratos space diving project saw the energy drink and media brand partner with daredevil Felix Baumgartner >>
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May 21, 2012
Red Bull’s ‘Signature Series’ Shazam Augmented Content
Red Bull’s partnership with NBC Sports for its Signature Series featured a further third party collaboration in the form of a synchronised Shazam App offering exclusive dual screened >>
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May 10, 2012
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. >>
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