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Category: Various
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign
A 2023 iteration of ongoing ‘The Knock-On Effect’ road safety collaboration between Transport For NSW and the NSWRL Blues rolled out in August with a campaign titled ‘Decision Time’ fronted by Westpac NSW Blues players and coaches The initiative core idea is that both on and off the field, rugby league players are faced… Continue reading Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League
Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its new Pro Panja League. The hero spot, which aims to unleash the power of the country’s game, ran across both broadcast partner and rights owner online channels. … Continue reading Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League
Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team. Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Canned water brand Liquid Death teamed up with Houston Rockets’ Jalen Green for a typically macabre marketing stunt based around playing basketball with a severed head and a Hoop Head branded ball giveaway. The brand linked with shooting guard Green, who is also a Liquid Death investor, for a gratuitously gnarly campaign spearheaded by… Continue reading Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Mastercard’s #TeamLeo ‘Passing On The Love Of Football. Priceless’ Activates UCL Player Mascot Programme
March saw Mastercard team up with Lionel Messi to leverage the UEFA Champions League with a campaign built around the power of the player’s name to promote the release of a new kit for its Player Mascot programme Launched to leverage spiking tournament interest for the Round Of 16 wave of matches and to… Continue reading Mastercard’s #TeamLeo ‘Passing On The Love Of Football. Priceless’ Activates UCL Player Mascot Programme
NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign
The start of March saw the NRL roll out its new season hype spot revolving around the league’s ‘Run To What’s Real’ tagline and focusing on the sport’s tribalism. Interestingly, the 60-second TV ad, which was amplified across the NRL’s television, digital and social channels, doesn’t feature any new major stars of the game… Continue reading NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign
