May 08, 2013
Digital Shirt & TVC Lead HSBC Lions ‘Legendary Journey’
HSBC, principle sponsor of the British and Irish Lions, is building excitement around the team’s upcoming tour of Australia with a new film, TV spot and interactive YouTube experience. >>
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May 02, 2013
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. >>
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May 02, 2013
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National >>
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May 02, 2013
Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Audi is leveraging its rights as the headline sponsor of the FIS Ski World Cup with a new initiative to film and digitally map all the best ski slopes of >>
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Apr 26, 2013
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the >>
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Apr 24, 2013
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge >>
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Mar 19, 2013
Activative Source Monthly > Best Of February 2013
Nike endorser disasters, fashion week partners, Oscar ad buys, music awards work, hangouts & takeovers, real-time Twitter and kick-off campaigns. Download report pdf.
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Mar 18, 2013
Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
In the build up to this week’s FIFA World Cup 2014 qualifying fixtures England team sponsor Vauxhall ran a Twitter Takeover led by England coach Gary Neville. The >>
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