‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL

Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL

The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

Objective   UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’

Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams.     Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’

Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup.   Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis

The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun.   The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis

LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’..   Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo

A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final ‘Kick Off Show’.   The social-first campaign, which ran across Pepsi and UEFA platforms, pitched the brand’s pre-game show as ‘an unmissable entertainment spectacle at the… Continue reading Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo

Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short

May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail.   Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short

Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series

Blending the twin passions of football and music, Budweiser and the [English] Premier League (EPL) teamed up with Copa 90 Studios to launch a new TV series titled ‘Behind The Game’.   Hosted by former England and Arsenal striker Ian Wright and featuring famous footballers and pop stars, celebrities from the worlds of sport and… Continue reading Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series

Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’

Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record.   It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’

Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection

The first week of March saw sportswear brand Umbro promote its ‘Spring/Summer 2023 Pro Training Collection’ with an integrated campaign called ‘It’s a Training Thing’ which focuses on training and movement for mental wellbeing and expands Umbro’s positioning from a technical, on-the-pitch brand to a way of life.   Developed in collaboration with agency Common… Continue reading Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection

Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy

A 2023 New Year campaign from UK exercise outfit Gymbox offers the brand’s own attitudinal take on classic fitness quotes as it seeks to cut through the exercise bullshit, gym nonsense and fitness industry motivational commandments to position Gymbox as the lively alternative to the more traditional and serious approach of competitor big gym chains.… Continue reading Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy