XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the state local areas which replaced its own mark with the postcodes of what the brand describes as the real heroes of the state – Queensland’s communities. The 144-year-old… Continue reading XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
Tag: XXXX
Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign
Australian brewer Lion leveraged its XXXX brand rights as the official beer of the Queensland Maroons rugby league team, with a new ‘Sometimes… It’s OK To Spill A Bit’ campaign launched ahead of the NRL 2021 State Of Origin series which celebrates the thrills and spills on and off the field. Launched in late… Continue reading Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign
NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
The NRL’s flagship State Of Origin series is not just a rugby rumble between Queensland and New South Wales, but also a beer battle between XXXX and VB. The annual rugby league grudge match trilogy divides the nation and the nation’s drinkers. The two NRL states have partnerships with two leading Australian beer… Continue reading NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
